Advantages of Digital Marketing over Traditional Marketing

If you are following the trend, you may note that many businesses are turning towards digital marketing over traditional marketing for reaching their target audience. If you are yet to make your mind and invest in digital marketing, we are here to tell you why engaging digital marketing services is the need of the hour.

Why Choose Digital Marketing over Traditional Marketing

• Wider Reach

In the case of traditional marketing, the potential reach is limited to a specific place or limited people. You cannot target multiple countries with one billboard or TV/newspaper advertisement.

Digital marketing opens the door to reach a wide audience base. With marketing campaigns, you can place your brand in front of a global audience.

• Better Control

When it comes to marketing, having greater control is always advantageous. And digital marketing offers you just that. You can control when to show your PPC ad, which demography to target, which ad copy to change, which platform to choose, and so on.

In traditional marketing, you have less control in determining the efficacy of your marketing efforts. You never know if a flex will be seen by your target audience if a viewer will check the TV ad or simply change the channel.

• Quality over Quantity

This is an extension of the same, well, not the same though! Unlike traditional marketing, digital marketing enables you to get quality leads. We’ll tell you why.

Cold calling is one of the traditional marketing strategies. Here, you call some people and ask if they need your service. Most often than not, the recipients don’t show any interest and mark your number as spam. Similarly, you create a beautiful billboard and place it on the main road. But do you have any guarantee that your target audience is seeing it? With people getting confined at home after the pandemic hit us, chances of not seeing a billboard are more!

With digital marketing, you are reaching people who are already searching for you. Suppose, you invest in paid search engine marketing. Now, when people search for a product or service you offer, your ad will spring up. As you can understand, here, you have a higher chance of a conversion.

And as you know, quality always outgrows quantity.

• Better Engagement

Since people are already interested in your products or services, digital marketing campaigns appeal more to them. Further, you can feature native display ads on a third-party website. Native ads match the niche and content of the third-party websites. Therefore, people can better respond to it.

Suppose, yours is an earphone brand. Placing your ads on a blog that reviews multiple earphones will help you to reach people who are reading the blog, therefore, have a high potential to purchase an earphone. The ad will grow brand awareness, increase CTRs (Click-though-Rates) and may even drive conversions.

• Cost-Effective

Digital marketing is proven to be a cost-effective method as you can control how much to spend and where to spend. Buying a slot on television or publishing advertisements in newspapers is a costly affair. Digital marketing enables you to customize your strategies as per your requirement.

For instance, if you are just starting out, paid advertisement is the best way to go. It will offer you instant exposure and drive paid traffic. Again, if you are looking to build authority in your niche, engage SEO services. With practices like content creation, backlinking, reputation management, etc., you can improve your site rank and earn authority in the market.

As you can see, digital marketing has specific strategies for distinct business goals instead of the one-size-fits-all approach of traditional marketing. No wonder that startups and SMEs (small and medium enterprises) prefer to invest in digital marketing.

• Multiple Channels

With digital marketing, you can utilize various channels across search engines and social media. Let us assume you own an e-store for selling apparel. Let us check a few channels that you can use to reach your customers.

As discussed earlier, you can create paid search engine marketing campaign and display your PPC ad on the search engine. You can also adopt an SEO strategy and with consistent effort, you can enhance your ranking on the search engine. Next, you can create both organic and paid campaigns for social media platforms like Facebook and Instagram. With paid retargeting ads on social media, you can reach customers who have visited your site and taken an action. You can also create an online store on Facebook and Instagram and sell directly from these platforms. You can also display your ads on YouTube. You can also create videos and invest in organic video marketing. Further, you can feature display ads on other third-party platforms.

As you can see, there are a plethora of opportunities when it comes to digital marketing.

• Higher ROI

You saw this coming, didn’t you! Multiple channels and wider user reach coupled with cost-effective campaigns contribute to increasing the return on investment.

While the revenue brought from traditional marketing is uncertain, digital marketing gives you an assurance of increased revenue.

• Time-Efficient

Time is money — you must have been familiar with the proverb since childhood. Digital marketing capitalizes on this! How? We will explore below.

Here, you can determine the time of running an ad. Run a detailed analysis to find out the best time when most of your target audience is available or when the search query receives the most traffic. From seasons to days and even hours — you can get a specific view for the surge in traffic. This is even more important if you offer a worldwide service. The time for running an ad in South Africa will be very different from that in Mexico. Optimize your ad timing according to your findings.

Remember how we said that you can enjoy greater control in digital marketing than traditional marketing! You cannot do it in the case of a newspaper ad right?

• Easy to Measure

Thanks to the analytics tools, you can measure your marketing efforts. Check which campaigns are driving the most traffic and which are not sprouting adequate results. Based on that, you can optimize your marketing endeavours.

The more optimized and specific your marketing effort is, the better it will reach your target audience, appeal to them, and compel them to convert.

We hope you have realized why digital marketing is way ahead of traditional marketing in terms of efficacy. Waste no time and invest in digital marketing services to witness a positive result.