Why Are Chatbots Important For Your Mobile App
No matter which part of the world you hail from, one thing all of us have in common is that ubiquitous smartphone in our pocket. Whether we are on commute, working or just relaxing at home, that little (and sometimes not so little!) gadget is always there with its plethora of apps to assist us in our every need.
While this does bode well for mobile app business owners, the sheer number of apps out there makes it a cut-throat market where everyone is vying for customer attention. However, if you truly want to stand out from the crowd, you should look towards integrating a chatbot in your mobile app.
Chatbots are the latest technological innovation in the field of mobile app development. As per statista.com, the global chatbot market is slated to grow to $1.25 billion by 2025. Considering the multiple benefits that chatbots are able to bring to your mobile app, mobile app development services the world over are racing to work with chatbot functionality.
Let’s take a look at why chatbots are a must have for your mobile app
24x7 Availability
A chatbot is your one employee which is available 24x7, providing customers round the clock service. Integrating a chatbot in your mobile app gives you the advantage of having someone who is always present to serve any queries or problems your customers may have, at any time of the day. This leads to more satisfied customer bases who become loyal patrons of your app and brand.
Increased Customer Engagement
Ask yourself this: would you rather read the instructions on an app screen, or have an engaging conversation with an assistant who guides you as you navigate the app? The choice is obvious as most people will opt for an interactive engagement. Chatbots provide this exact functionality in the form of a virtual aide which drives greater customer interaction, leading to a satisfied user experience. This can go a long way towards driving downloads and enhancing revenue.
Advanced Analytics
One thing every mobile app development company in India agrees on is that AI based chatbots are the future of analytics. Not only do chatbots facilitate instant customer interaction, but businesses can also gather valuable insights about customer usage patterns to provide a more holistic user experience.
The AI Advantage
With the advent of machine learning technologies, AI chatbots are the latest technology trend your mobile app development services should be leveraging. As opposed to static bots, AI chatbots are dynamic and can learn and enhance themselves with time. So the more the chatbot interacts with customers, the better it gets at handling customer queries and solving problems. This translates into providing you with a system that continually improves itself without any external effort or intervention, which ultimately helps your app grow in popularity.
Cost Effectiveness
Chatbots allow you to replace costly sales and support departments with a virtual employee that can take care of the entire customer support cycle. Chatbots can effectively guide customers as they navigate your app. A chatbot also serves as an intelligent agent that coordinates the customer journey right from initiation to conversion, at a fraction of the cost required for maintaining a traditional customer support department. Ask your mobile app development agency to guide you regarding how you can integrate a chatbot into your mobile app.
Ease of Incorporation and Use
With all the advanced facilities that chatbots provide it is easy to think they must be very difficult to incorporate into a mobile app. The truth, however, is just the opposite. Adding chatbot features into your app is very easy. Just contact any reputable mobile app development company in India and they can do the job for you. Once included, your customers can start chatting and interacting with the chatbot straightaway from your app interface.
Social Media Integration
Your app’s chatbot can easily be integrated with social media platforms such as Facebook Messenger. This not only allows you to reach out to your existing customers and inform them about your latest services and products, but also to engage with a wider potential customer base.
These are just some of the ways in which chatbots can help in the growth of your mobile app. As technology advances, chatbots are only going to get more intelligent and ubiquitous, allowing them to completely guide customers around the app ecosystem. As more and more apps continue to include this feature, you will be sorely missing out if you delay in jumping onto the chatbot bandwagon. So, what are you waiting for? Contact your mobile app development agency, and have a chat!
